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Tags: NTC, Marketing, ceo, Thought Leadership, Public Relations
Most executives know that you must spend on marketing to generate sales. Nevertheless, marketing is just one form of customer-facing communication. In my experience, public relations can be equally as important for generating sales. Since it is often the entry point for new prospects, your PR should be designed to bring brand awareness to your company’s expertise, credibility, and values before they even see your marketing.
Read MoreTags: NTC, Marketing, ceo, Thought Leadership, Public Relations
